Cookie Policy

Last Updated: June 25, 2026

1. Introduction

Welcome to Red Rooster's Cookie Policy. This policy applies to the website located at reds-rooster.com (the "Website"), operated by Red Rooster ("we", "us", or "our"). We are committed to being transparent about how we collect and use data related to your use of our Website.

This Cookie Policy should be read alongside our Privacy Policy, which provides further detail about how we handle personal information collected through our Website. Together, these documents explain your rights and our obligations under applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

If you have any questions about how we use cookies, please contact us at [email protected].

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used by website operators to make websites work more efficiently, improve user experience, and provide reporting information.

Cookies are set by either the website you are visiting (known as "first-party cookies") or by third-party services operating on that website (known as "third-party cookies"). Cookies can be "session cookies," which are deleted when you close your browser, or "persistent cookies," which remain on your device for a set period of time or until you delete them manually.

In addition to cookies, we may also use similar tracking technologies such as:

  • Web beacons (pixel tags): Tiny images embedded in web pages or emails that track whether a page has been viewed or an email has been opened.
  • Local storage: A browser feature that allows websites to store data locally on your device beyond what cookies typically store.
  • Session storage: Similar to local storage but data is cleared when the browser session ends.
  • JavaScript tags: Small pieces of code that enable tracking and analytics functionality on web pages.

References to "cookies" in this policy include all such similar technologies unless stated otherwise.

3. Why We Use Cookies

Red Rooster uses cookies for several important reasons, including to:

  • Ensure the Website functions correctly and securely.
  • Remember your preferences and settings to personalise your experience.
  • Analyse how visitors use our Website so we can improve its performance and content.
  • Deliver relevant advertising and marketing communications to you.
  • Measure the effectiveness of our marketing campaigns.
  • Enable social media features and integrations.
  • Support our online ordering system and food menu functionality.

4. Types of Cookies We Use

We use the following categories of cookies on reds-rooster.com:

4.1 Strictly Necessary / Essential Cookies

These cookies are required for the Website to function properly and cannot be switched off in our systems. They are usually only set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services such as online ordering and account login would not work. These cookies do not store any personally identifiable information.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us understand which pages are the most and least popular, how visitors move around the site, and where visitors come from. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Website.

4.3 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. For example, functional cookies may remember your location preference so we can show you your nearest Red Rooster restaurant.

4.4 Advertising and Targeting Cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

5. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on reds-rooster.com, including their name, purpose, type, and duration.

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how you use the Website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how you use the Website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rates, limiting the collection of data on high-traffic websites. Analytics 1 minute
_gcl_au Google Ads (Google AdSense) Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks visits across websites. Advertising 3 months
_fbc Facebook / Meta Stores the last visit when a user clicked on a Facebook advertisement. Used to measure the effectiveness of Facebook advertising campaigns. Advertising 2 years
PHPSESSID Red Rooster (reds-rooster.com) Preserves your session state across page requests. Required for the website to function, including the online ordering system. Essential Session
cookie_consent Red Rooster (reds-rooster.com) Stores your cookie consent preferences to ensure we do not show the consent banner on repeated visits. Essential 1 year
user_location Red Rooster (reds-rooster.com) Remembers your preferred location or nearest restaurant so we can show you relevant menu items, pricing, and store information. Functional 30 days
cart_session Red Rooster (reds-rooster.com) Maintains the contents of your online order cart between pages and sessions, so your selections are not lost. Functional Session
lang_pref Red Rooster (reds-rooster.com) Stores your language and regional preferences for a personalised browsing experience on the Website. Functional 1 year
IDE Google DoubleClick Used by Google DoubleClick to register and report on your actions on the Website after viewing or clicking on one of the advertiser's advertisements. Advertising 1 year
NID Google Registers a unique ID to remember your preferences and other information, such as your preferred language, how many search results you wish displayed, and whether you wish to have Google's SafeSearch filter activated. Functional / Advertising 6 months
_tt_enable_cookie TikTok Used by TikTok to track the use of embedded content and to measure advertising effectiveness. Advertising 1 year

6. Third-Party Cookies

Some cookies on reds-rooster.com are placed by third parties acting on our behalf or for their own purposes. We do not control these third-party cookies, and their use is governed by the privacy policies of the respective third parties, not this Cookie Policy.

Key third parties whose cookies may be set when you visit our Website include:

  • Google LLC: We use Google Analytics to help us understand how visitors interact with our Website. Google may also place cookies for advertising purposes through Google Ads and DoubleClick. For more information, visit Google's Privacy Policy.
  • Meta Platforms, Inc. (Facebook/Instagram): We use the Facebook Pixel to track conversions from Facebook and Instagram advertising campaigns. For more information, visit Meta's Privacy Policy.
  • TikTok Inc.: We may use TikTok advertising tools to reach customers on the TikTok platform. For more information, visit TikTok's Privacy Policy.

7. Legal Basis for Using Cookies

Red Rooster operates in Australia and complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Under Australian privacy law, we are required to handle personal information fairly and transparently and to take reasonable steps to notify individuals about the collection of their personal information.

Where cookies collect data that constitutes personal information (such as IP addresses or unique device identifiers), we rely on the following legal bases:

  • Consent: For analytics, functional, and advertising cookies, we rely on your consent, which you provide by accepting cookies via our cookie consent banner when you first visit our Website.
  • Legitimate Interests: For strictly necessary cookies, we rely on our legitimate interests in operating a functional and secure website.

You may withdraw your consent at any time by adjusting your browser settings or using the opt-out tools described in Section 8 below.

8. How to Manage and Disable Cookies

You have several options for managing or disabling cookies. Please note that restricting cookies may affect the functionality of our Website and some features, including online ordering, may not work as intended.

8.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, alert you when a cookie is being sent, or delete cookies that have already been placed on your device. The steps to manage cookies vary depending on your browser. Please refer to the instructions for your specific browser below:

8.2 Opting Out of Google Analytics

You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

8.3 Opting Out of Google Advertising Cookies

You can manage your Google advertising preferences, including opting out of personalised advertising from Google, through the Google Ads Settings page: https://adssettings.google.com

8.4 Opting Out of Facebook/Meta Cookies

If you have a Facebook account, you can manage your advertising preferences through your Facebook account settings at: https://www.facebook.com/adpreferences/ad_settings

You can also opt out of interest-based advertising from Facebook and other participating companies through the Digital Advertising Alliance of Australia (DAAA) at: https://youronlinechoices.com.au

8.5 Opting Out of TikTok Cookies

You can manage your TikTok advertising preferences at: TikTok Privacy Settings

8.6 Industry Opt-Out Tools

You can also use the following industry opt-out tools to manage interest-based advertising more broadly:

9. Impact of Disabling Cookies

While you have the right to disable cookies, please be aware that doing so may affect your experience on reds-rooster.com. The specific impacts of disabling each category of cookies are described below:

Cookie Type Impact of Disabling
Essential Cookies The Website may not function correctly. Core features such as online ordering, account login, and the shopping cart will not work properly. We strongly recommend keeping these cookies enabled.
Analytics Cookies We will be unable to track your visit or gather data about how you use the Website. This means we cannot identify performance issues or improve user experience based on real usage data. Your use of the Website will not be affected, but you will receive a less personalised experience.
Functional Cookies Some features that enhance your experience may not be available. For example, we may not be able to remember your nearest restaurant location or your previous order preferences, meaning you may need to re-enter this information on each visit.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. Disabling these cookies does not reduce the number of advertisements you see, it only affects their relevance to you.

10. Cookies and Children

Our Website is not directed at children under the age of 15. We do not knowingly collect personal information from children through cookies or other tracking technologies. If you believe that a child under the age of 15 has provided personal information through our Website, please contact us at [email protected] and we will take steps to delete such information.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, our data practices, or the cookies we use. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via a notice on our Website or by email.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of reds-rooster.com after any changes are made constitutes your acceptance of the updated Cookie Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to get in touch with us using the details below:

Red Rooster

We aim to respond to all privacy-related inquiries within 30 days of receipt.

If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, which is the national regulator for privacy and freedom of information.